Back to the Beginnings
Chowza is a fast food restaurant that brings efficient, quick, and quality products and service. That’s why Chowza returns to the roots of fast food: a simple menu, quick decisions, and a clear ordering experience.
The brand’s style and feel centers on making the customer have a sense of the first years of fast food restaurants, and for that, their mascot – Chowzie the Chihuahua – brings the old 1950s cartoon style to the experience, while also maintaining a modern look.
Typography
ResPonsive Logo
Chowza's logo is a combination mark designed to be responsive to the website and app's screen size. The different versions of the logo can also be used in print, depending on the size of the product, or used as a decorative element in the case of the 'C' symbol.