Chowza is a fast food restaurant that focuses on bringing an efficient, quick and quality products and service. That’s why Chowza goes back to the starts of fast food restaurants by having a menu with small selections to make it easier for the client to decide what they want and to maintain a hig level of efficiency in their service.
The brand’s style and feel centers on making the costumer have a sense of the first years of fast food restaurants, and for that their mascot – Chowzie the Chihuahua – brings the old 1950s cartoon style to the experience, while also maintaining a modern look.
Typography
ResPonsive Logo
Chowza's logo is a combination mark designed to be responsive to the website and app's screen size. The different versions of the logo can also be used in print, depending on the size of the product, or used as a decorative element in the case of the 'C' symbol.
