A Light Pollution Awareness
It’s Their Bird Time is an advertising campaign that raises awareness of light pollution and its effects on birds’ natural life cycles. The campaign encourages people to consider how excessive household and urban lighting can disrupt birds’ behavior. It also promotes responsible streetlighting that illuminates streets and public spaces while minimizing unnecessary light in the night sky.
The campaign uses personified bird illustrations to show how disruptive light pollution can be to different species. Excessive nighttime lighting can disturb diurnal birds’ sleep patterns by making night appear to be daytime. It can also temporarily impair nocturnal birds’ vision and disorient migratory birds that navigate by the stars.
