Round Table is a bar and grill located on The Square in Oxford, MS. This brand redesign modernizes the identity while preserving its original color palette and Southern identity.
Because the bar serves primarily college students, the redesign uses a more energetic and youthful visual direction. The logo was redrawn with a more energetic and playful style, helping the brand feel more youthful and distinctive among other bars on the Square. The original teal and orange color palette was kept to retain brand recognition, then expanded to create more contrast and versatility across secondary components.
Logo Variations
Typography
