Round table is a bar and grill located in The Square in Oxford, MS. This brand re-design seeks to modernize the brand while retaining its original color and southern identity.
The new look seeks to appeal to the brand’s demographic, which in its vast majority is college students. To achieve this, the logo was changed to a more fun and dynamic style that made the bar look unique and youthful compared to its competitors in The Square. The original teal and orange color palette was kept to retaing its identity and was expanded to provide more contrast and versatility for its secondary components.
Logo Variations









